Brand identity design
Brand identity design for small businesses.
Logo, color, type and voice that work together on a website, a package and a phone screen. You see the routes rough first, then we build the one you pick properly.
BrandSocialContentDesignDigital
The problem
Most small brands have a logo, not an identity.
A logo on its own does not tell people what you stand for, and it rarely survives contact with a website, a social feed and a parcel at the same time.
We design the whole system: how you look, how you sound and how the pieces fit, so every touchpoint feels like the same business.
Exact deliverables
What you get.
- Discovery call and a one-page brief
- Concept routes, shown rough first
- Logo, wordmark and icon versions
- Color palette and type system
- Voice and key messages
- Brand guide (PDF) with do and do not examples
- Starter assets: social profile images, email signature and a simple template
- Final files in print and screen formats
Not included
Trademark searches and registration, printing and photography are not included. We can recommend specialists.
- Starting at
- $1,999Full brand identity, Starter tier
- Typical timeline
- 3 to 5 weeks
- Payments
- 50% upfront under $5,00040/30/30 on larger projects. Files on final payment.
- Replies
- Within 1 business dayMon to Fri, 9 AM to 2:30 PM Eastern
- Next step
- Request a proposal
Pricing
Clear tiers, clear scope.
Prices are starting points in US dollars. You get a fixed written quote after a short call, before any work starts. See all prices.
Full brand identity
Brands that need the whole system: logo, color, type, voice and rules.
Starter
Starting at$1,999
- Discovery call and one-page brief
- 2 concept routes, shown rough first
- Logo system: primary, secondary, mark and wordmark
- Color palette and type system
- Voice and key messages
- Brand guide PDF (about 10 pages)
- Social profile and cover kit
Premium
Starting at$2,699
Everything in Starter, plus:
- Brand strategy workshop: positioning, audience and personality
- 3 concept routes
- Extended palette and type scale
- Imagery and icon direction
- Brand guide PDF (15 to 25 pages)
- Business card or email signature design
Not included: Trademark searches and registration, naming, photography and printing.
Brand starter
A small business that needs a clean, consistent look fast.
Starter
Starting at$999
- Discovery questionnaire
- 2 logo concepts
- Primary and secondary logo, icon and favicon
- Color palette and type pairing
- 1-page mini style sheet
Premium
Starting at$1,499
Everything in Starter, plus:
- 3 logo concepts
- Social profile and cover images
- Email signature or business card design
Not included: Brand strategy workshop, full brand guidelines, trademark searches, printing.
Logo design
A new mark when you only need the logo.
Starter
Starting at$499
- Short discovery questionnaire
- 2 logo concepts
- Primary logo plus icon and favicon
- Black, white and color versions
Not included: Brand guide, color and type system, trademark searches.
Brand mascot
A character people remember, like our mango.
Starter
Starting at$699
- 2 sketch directions
- 1 final 2D character
- 2 poses or expressions
Premium
Starting at$999
Everything in Starter, plus:
- 3 sketch directions
- 4 poses or expressions in total
- Turnaround sheet
Not included: 3D models and animation, quoted separately.
Packaging design
Labels and boxes for your first product.
Starter
Starting at$799
- 1 product (SKU)
- 2 concepts
- Artwork on your printer's dieline
Premium
Starting at$1,199
Everything in Starter, plus:
- 3D mockup for your store and ads
- Print specification check with your printer
Not included: Custom box structures, printing and extra variants (quoted per variant).
Payment terms
- Projects under $5,000: 50% upfront to book your slot, 50% on final approval.
- Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.
- Monthly plans are billed in advance.
- Final files, source files and ownership transfer on final payment.
- Extra work outside your quote: $49/hour, always agreed before we start.
Just need a logo? Logo design for small businesses
Related reading: What a logo or brand identity costs · The startup branding checklist
Process and approvals
You approve every stage.
Discovery and brief
A call about your business, customers and competitors, turned into a one-page brief and a written quote with scope, rounds of changes, timeline and price.
Concept routes, rough
Two or more directions shown as rough sketches with the thinking behind each, so you can react to ideas before anyone polishes pixels.
Logo and system
The chosen route drawn properly: logo, wordmark and icon, then the colors, type and voice that go with them. You approve each piece.
Real-world test
We put the identity on a social post, an email signature and a simple template to check it works small, large and in black and white.
Guide and files
The brand guide and final files in print and screen formats are handed over once the project is paid.
Clear terms
No surprises, in writing.
Revisions
Each stage includes the rounds of changes listed in your quote. Once you approve a stage, further changes to it are quoted as new work, so nothing gets added to your bill by surprise.
Ownership and handover
Once the project is paid in full, the final approved work is yours. Third-party items such as fonts, stock photos, themes, plugins and apps stay under their own licenses. You receive the final logo files in vector and image formats plus the editable source files listed in your quote.
Remote, on US hours
One point of contact and a direct line to the creative lead. Contact hours are Mon to Fri, 9 AM to 2:30 PM Eastern; we reply within one business day. Call +1 (737) 306-3068.
Full details in our Terms of Service.
Selected work
Work that speaks for itself.
- 10,000+designs created
- 5-starrated on Google & Freelancer
- Fashion to techplus real estate, film and ecommerce
- 886 Digitaland Sitehues Media among past clients
Identity & campaigns
OOPS Mango
A full identity with a mascot, and campaign posters that carry it across every channel.
Client · Instagram design
886 Digital
A marketing agency’s complete Instagram page, from story highlights to every post, designed as one feed.
Real estate · App campaign
Estavik
Bold, people-first posts for a property app and CRM used by real estate brokers.
Client · Facebook posts
Sitehues Media
Facebook posts for a digital agency, now Autom8ion Lab: one bold visual idea per post.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the system around it: color, type, voice, layouts and rules, so your website, social posts and packaging look like one business.
How many logo concepts will I see?
The number of concept routes is set in your quote. We show them rough first, so you are choosing an idea, not a finished drawing, and changes stay cheap.
Do I own the logo and the source files?
Yes. Once the project is paid in full, the approved logo and identity are yours, with the editable source files listed in your quote. Fonts keep their own license terms.
Can you refresh our existing brand instead of starting over?
Yes. If your name and logo have recognition worth keeping, we can tidy and extend what you have rather than replace it. We will tell you plainly which route makes more sense.
Can you also apply the identity to our website and social media?
Yes. That is where most of our work happens. We can carry the identity into a website, a Shopify store, social templates and campaign creative in the same project or later.
How much does brand identity cost?
Full brand identity: Starter starts at $1,999 and Premium at $2,699 (USD). Every project starts with a written quote: what we will make, the rounds of changes included, the timeline and the price. Projects under $5,000: 50% upfront to book your slot, 50% on final approval. Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.
How long does it take?
Full brand identity Starter typically takes 3 to 5 weeks, and Premium 4 to 6 weeks. The exact timeline is in your written quote and depends on how quickly approvals and content come back.
Let’s give your brand a proper identity.
Let’s create, collaborate and make your brand unforgettable.
Request a proposal