Startup branding

Startup branding that looks ready on launch day.

A credible identity, a launch website and the first assets you need for customers and investors. Fast, focused and built to grow with you.

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The OOPS Mango mascot celebrating

The problem

You only launch once. It should not look temporary.

Early customers and investors judge a startup on very little: a logo, a homepage, a deck. If those look improvised, the product has to work twice as hard.

We give you a focused identity and the launch essentials, without the months of process a large agency would bill you for.

Exact deliverables

What you get.

  • Positioning and naming check (name creation if included in your quote)
  • Logo, color, type and voice
  • A short, practical brand guide
  • Launch website or landing page
  • Pitch deck design template
  • Social profile and launch post designs

Not included

Trademark registration, legal checks of the name and paid advertising are not included.

Starting at
$2,499Startup launch kit, Starter tier
Typical timeline
4 to 5 weeks
Payments
50% upfront under $5,00040/30/30 on larger projects. Files on final payment.
Replies
Within 1 business dayMon to Fri, 9 AM to 2:30 PM Eastern

Pricing

Clear tiers, clear scope.

Prices are starting points in US dollars. You get a fixed written quote after a short call, before any work starts. See all prices.

Startup launch kit

Identity plus a launch page and the first assets for customers and investors.

  • Starter

    Starting at$2,499

    Timeline
    4 to 5 weeks
    Revisions
    2 revision rounds per stage
    Handover
    Logo files, source files, page and logins in your name
    • Full brand identity (Starter)
    • Landing page (Starter)
    • Pitch deck master template (10 slides)
    • Social profile kit and 3 launch posts
  • Premium

    Starting at$3,299

    Timeline
    4 to 6 weeks
    Revisions
    3 revision rounds per stage
    Handover
    Logo files, source files, page and logins in your name

    Everything in Starter, plus:

    • Brand strategy workshop and 3 concept routes
    • Full brand guide
    • Conversion copywriting for the landing page
    • 6 launch posts

Not included: Naming legal checks, trademark registration, ad spend.

Full brand identity

Brands that need the whole system: logo, color, type, voice and rules.

  • Starter

    Starting at$1,999

    Timeline
    3 to 5 weeks
    Revisions
    2 revision rounds
    Handover
    SVG, PNG, PDF and editable source files
    • Discovery call and one-page brief
    • 2 concept routes, shown rough first
    • Logo system: primary, secondary, mark and wordmark
    • Color palette and type system
    • Voice and key messages
    • Brand guide PDF (about 10 pages)
    • Social profile and cover kit
  • Premium

    Starting at$2,699

    Timeline
    4 to 6 weeks
    Revisions
    3 revision rounds
    Handover
    SVG, PNG, PDF and editable source files

    Everything in Starter, plus:

    • Brand strategy workshop: positioning, audience and personality
    • 3 concept routes
    • Extended palette and type scale
    • Imagery and icon direction
    • Brand guide PDF (15 to 25 pages)
    • Business card or email signature design

Not included: Trademark searches and registration, naming, photography and printing.

Payment terms

  • Projects under $5,000: 50% upfront to book your slot, 50% on final approval.
  • Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.
  • Monthly plans are billed in advance.
  • Final files, source files and ownership transfer on final payment.
  • Extra work outside your quote: $49/hour, always agreed before we start.

Process and approvals

You approve every stage.

  1. Launch date first

    We start from your launch or pitch date and plan the stages backward from it, then send a written quote.

  2. Positioning and name check

    What you do, for whom and why it matters, in a few clear lines, plus a check that your name works where you need it.

  3. Identity, rough then polished

    Logo, color, type and voice shown rough first, then finished once you pick a direction.

  4. Launch kit

    The website or landing page, pitch deck template and launch posts designed from the same identity.

  5. Guide and handover

    A short, practical brand guide and all final files, so the next hire can keep it consistent.

Clear terms

No surprises, in writing.

  • Revisions

    Each stage includes the rounds of changes listed in your quote. Once you approve a stage, further changes to it are quoted as new work, so nothing gets added to your bill by surprise.

  • Ownership and handover

    Once the project is paid in full, the final approved work is yours. Third-party items such as fonts, stock photos, themes, plugins and apps stay under their own licenses. You receive the logo files, editable source files and website access listed in your quote.

  • Remote, on US hours

    One point of contact and a direct line to the creative lead. Contact hours are Mon to Fri, 9 AM to 2:30 PM Eastern; we reply within one business day. Call +1 (737) 306-3068.

Full details in our Terms of Service.

Selected work

Work that speaks for itself.

All work
  • 10,000+designs created
  • 5-starrated on Google & Freelancer
  • Fashion to techplus real estate, film and ecommerce
  • 886 Digitaland Sitehues Media among past clients
  • OOPS Mango poster: “Big ideas. Zero boring.” The mango mascot in sunglasses and white trainers leans on a cream block. Line at the bottom: Creative studio for growing brands.

    Identity & campaigns

    OOPS Mango

    A full identity with a mascot, and campaign posters that carry it across every channel.

  • TamilCasting homepage on desktop: Your Talent. Your Opportunity. Your Big Break.

    Casting platform

    TamilCasting

    Big breaks. No shady DMs. Strategy, design and build by OOPS Mango.

  • 886 Digital post: Your brand deserves a website that WOWS, with a cheerful cartoon character giving two thumbs up over a laptop.

    Client · Instagram design

    886 Digital

    A marketing agency’s complete Instagram page, from story highlights to every post, designed as one feed.

  • Estavik post: a young man in white trainers leaps toward the camera against a bright sky, beside thin black lettering “Stay Ahead” with an orange dot. Line: Your properties. Your customers. Always on track.

    Real estate · App campaign

    Estavik

    Bold, people-first posts for a property app and CRM used by real estate brokers.

FAQ

Good questions.

Something else on your mind? Ask us on the call, or write to hello@oopsmango.com.

What should a startup brand identity include?

At launch: a logo and its versions, a color palette, type, a voice, a short brand guide, and the first assets you need, usually a website or landing page, a deck and social profiles.

Can you help us before we have a final name?

Yes. We can check your shortlist for clarity and fit. Creating names is possible if included in your quote, but legal and trademark checks are for your lawyer.

Can you work around our launch or fundraising date?

Tell us the date on our first call. We plan the stages backward from it and will be clear about what is realistic.

Do you design pitch decks?

Yes. We design a deck template in your new identity, and can design your full deck if it is included in your quote.

Can the brand grow with us after launch?

Yes. We build the identity as a system, so new pages, products and campaigns fit without a redesign, and we can keep designing with you.

How much does startup branding cost?

Startup launch kit: Starter starts at $2,499 and Premium at $3,299 (USD). Every project starts with a written quote: what we will make, the rounds of changes included, the timeline and the price. Projects under $5,000: 50% upfront to book your slot, 50% on final approval. Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.

How long does it take?

Startup launch kit Starter typically takes 4 to 5 weeks, and Premium 4 to 6 weeks. The exact timeline is in your written quote and depends on how quickly approvals and content come back.

Let’s get your startup launch-ready.

Let’s create, collaborate and make your brand unforgettable.

Request a proposal