Fashion and DTC brands
Branding and Shopify design for fashion and DTC brands.
One coherent brand across your store, your social feed, your packaging and your launches. From a team that runs its own fashion stores.
BrandStoreSocialLaunch
The problem
Shoppers buy the brand before they buy the product.
When the store, the feed and the packaging all look different, shoppers hesitate. When they feel like one brand, buying feels safe.
We design all of it together, and we know the details because we have designed and built fashion stores that sell online every day.
Exact deliverables
What you get.
- Brand identity or refresh
- Shopify store design and setup
- Product page structure: sizing, delivery and returns
- Launch and seasonal campaign creative
- Social templates and Instagram grid planning
- Packaging and label design if included in your quote
Not included
Product photography, printing and your Shopify plan and apps are paid separately.
- Starting at
- $3,499DTC launch, Starter tier
- Typical timeline
- 5 to 7 weeks
- Payments
- 50% upfront under $5,00040/30/30 on larger projects. Files on final payment.
- Replies
- Within 1 business dayMon to Fri, 9 AM to 2:30 PM Eastern
- Next step
- Request a proposal
Pricing
Clear tiers, clear scope.
Prices are starting points in US dollars. You get a fixed written quote after a short call, before any work starts. See all prices.
DTC launch
Brand plus Shopify store, launched together.
Starter
Starting at$3,499
- Full brand identity (Starter)
- Shopify store launch (Starter)
- Fashion-ready product page: size guide and variant swatches
- Hang tag or label artwork (1 design)
Premium
Starting at$4,499
Everything in Starter, plus:
- Lookbook section on the store
- Launch ad creative set
- Email signup and welcome email design
Not included: Shopify plan and apps, product photography, printing, ad spend.
Shopify store launch
A branded Shopify store on a well-built theme.
Starter
Starting at$1,799
- Theme selection and setup
- Branded styling
- Home, collection, product, about, contact and FAQ pages
- Up to 15 products uploaded
- Payments, shipping and tax setup
- Mobile checks
Premium
Starting at$2,399
Everything in Starter, plus:
- Up to 25 products uploaded
- Core apps: reviews and email capture
- Basic SEO setup
- 1 training session
- 30 days of support
Not included: Shopify plan, paid themes and apps, payment fees, product photography.
Payment terms
- Projects under $5,000: 50% upfront to book your slot, 50% on final approval.
- Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.
- Monthly plans are billed in advance.
- Final files, source files and ownership transfer on final payment.
- Extra work outside your quote: $49/hour, always agreed before we start.
Related reading: Shopify or WooCommerce for a new store
Process and approvals
You approve every stage.
Brand and range brief
We look at your brand, products, customers and season plan, then send a written quote with stages and price.
Brand look
An identity or refresh that works on a product photo, a label and a phone screen, shown rough first.
Store that sells
Shopify store design and setup, with sizing, delivery and returns answered right on the product page.
Campaign creative
Launch and seasonal posts, stories and ads, planned against your Instagram grid so the feed stays one brand.
Handover and next season
Templates, files and store logins handed over, with packaging and labels if they are in your quote.
Clear terms
No surprises, in writing.
Revisions
Each stage includes the rounds of changes listed in your quote. Once you approve a stage, further changes to it are quoted as new work, so nothing gets added to your bill by surprise.
Ownership and handover
Once the project is paid in full, the final approved work is yours. Third-party items such as fonts, stock photos, themes, plugins and apps stay under their own licenses. Your store is in your own Shopify account, and you receive the brand and template files listed in your quote.
Remote, on US hours
One point of contact and a direct line to the creative lead. Contact hours are Mon to Fri, 9 AM to 2:30 PM Eastern; we reply within one business day. Call +1 (737) 306-3068.
Full details in our Terms of Service.
Selected work
Work that speaks for itself.
- 10,000+designs created
- 5-starrated on Google & Freelancer
- Fashion to techplus real estate, film and ecommerce
- 886 Digitaland Sitehues Media among past clients
Fashion e-commerce store
Tanishkha
A shop that dresses fast. Strategy, design and build by OOPS Mango.
Bridal embroidery boutique site
Tanishkha Aari
Slow stitches. Quick replies. Strategy, design and build by OOPS Mango.
Identity & campaigns
OOPS Mango
A full identity with a mascot, and campaign posters that carry it across every channel.
Client · Instagram design
886 Digital
A marketing agency’s complete Instagram page, from story highlights to every post, designed as one feed.
Have you worked with fashion brands?
Yes. Fashion is one of our core industries. We designed and built Tanishkha, a fashion ecommerce store, and Tanishkha Aari, a bridal boutique site, and both sell online today. See them in our case studies.
Can you design both the brand and the Shopify store?
Yes, and we recommend it. Designing them together means the store looks like the brand from the first launch.
Do you design packaging and labels?
Yes, when included in your quote. We design print-ready files and work with your printer on specifications.
Can you help with a new collection launch?
Yes. We design the campaign idea once and carry it across your store banners, social posts, stories and ads.
Do you also handle product photography?
Photography is not part of our service. We can brief your photographer so the images fit the brand and the store layout.
How much does fashion and dtc brands cost?
DTC launch: Starter starts at $3,499 and Premium at $4,499 (USD). Every project starts with a written quote: what we will make, the rounds of changes included, the timeline and the price. Projects under $5,000: 50% upfront to book your slot, 50% on final approval. Projects of $5,000 or more: 40% at kickoff, 30% at design approval, 30% at launch.
How long does it take?
DTC launch Starter typically takes 5 to 7 weeks, and Premium 6 to 8 weeks. The exact timeline is in your written quote and depends on how quickly approvals and content come back.
Let’s make your brand look as good as your product.
Let’s create, collaborate and make your brand unforgettable.
Request a proposal